PPC is short form for "Pay Per Click" and is a form of search engine advertising. Some of the most popular search engines are Google, Yahoo and Bing. PPC allows an advertiser (YOU) to pay a fee each time one of their ads is clicked. Essentially, PPC is a way of purchasing visits to your website.
A lot of times I get asked, how much do I have to spend on per click. There is no specific answer to that question. However it can be 80¢ to maybe $1.50 and in some cases $3 or $4 per click. The first thing I hear back is ohhh that is way too much money. My response to this statement is "Yes" it is too expensive if you don't know what you are doing as it is very complicated to create a proper PPC campaign. However, when done right it's runs like a well oiled machine that just keeps making you money.
Let's compare PPC to a different type of marketing. Let's say
flyer distribution. What if you could go to your print shop and say that you would like to pay them per response you receive through the flyer. You say “I only want to pay for those people that pick up the flyer and either call me or go to the website address I have listed on that flyer”. If the print shops did offer this type of service, the cost per response would definitely not be $3! It would be much, much more. With PPC, you will be getting visitors to your website, who you know has an interest in the real estate market , because he/she clicked on an ad which brought them to your website based on that interest.
WHY should we use you, instead of creating our own PPC campaigns? It's no secret that we bill $425 for something that takes us less than 1 minute to do. What you are paying for is the experience and research we have done over the last 3 years. We have tested our campaigns by spending over $1.5 Million dollars on Google, Yahoo, Bing and Facebook. Doing so has allowed us to compile a list of keywords, as well as the ability to perfect the technique on how to build a proper PPC campaign, to get maximum results. So while yes, you can create your own PPC campaign ours will outperform anything that you can do on your own as well as save you thousands of dollars.