Real Estate PPC Training

Learn how to do PPC the right way

Discover a real estate website that converts visitors to Leads

Real Estate PPC Training

Pay Per Click, a way of advertising that every real estate agent should know about.

Beginner

For those that have never tried doing PPC & don't have a very good understanding of how it all works.

What is PPC & Why It's Important

  • What PPC is
  • How PPC can benefit you as an agent
  • Real examples of PPC in action & what the end result is
  • Is PPC worth the money & how much should I spend?

Starting a PPC campaign

  • How to open an account with Google
  • How to setup your first campaign
  • How to monitor your success

Advanced Beginner

If you have started a PPC campaign before or are currently running one with a low budget this is for you.

Competitor Analysis

  • How to analyze your competition
  • Tools used in tracking competitors
  • Live analysis of a competitor of your choice

Proper Campaign/AdGroup Setup

  • How to properly setup your Campaign
  • How to structure your AdGroups (They are called "Ad" "Groups" for a reason)

Keyword Analysis

  • How to find the right real estate related keywords
  • Explanation of different keyword match types (Broad match, Broad match modifier, Phrase match, Exact match & Negative match)
  • Finding the bad keywords & removing them.

Intermediate

You have spent some money on PPC & continue to do so but would like to increase your budget.

Competitor Analysis

  • How to analyze your competition
  • Tools used in tracking competitors
  • Live analysis of a competitor of your choice

Writing Powerful Ads

  • Why Ads are Important
  • How to structure ads to increase CTR
  • How ads can decrease your CPC

Conversion Tracking

  • How to setup conversion tracking
  • How to monitor conversions
  • How to improve bad performers

Advanced

You want to dominate your PPC market & have already been spending more then $1000/mo in PPC.

We don't have a set out plan for this specific training session. Normally we would work with very small groups of individuals and help them with their PPC accounts one on one.

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