In the era of online search, there is no particular time when someone is exploring property listings. You may want to look at properties early in the morning or you may want to look at them at 3 AM. Or you may be browsing them while at work.
Following up with a lead immediately is one of the best practices and dramatically increases your chances of successfully closing a deal. But you may be in a meeting, driving, or sleeping when the lead arrives. In the meanwhile, however, the lead has already visited a competitor's website and forgotten who you are
Because it's impossible for even the most dedicated real estate agent to immediately follow up with leads ALL the time, AgentLocator has integrated automated listings and SMS messages into its CRM solution.
"All I can say is that the SMS messaging in the first 3 minutes is amazing! I've had 2 leads tonight that responded quickly to the initial text and we had a decent exchange over text."
Baker Realty Group
Keller Williams Innovation Realty Brokerage
Whenever a lead registers to see your listings, they'll be sent a text message automatically after five minutes. This feature is automatically shipped with the CRM solution, but you can tweak the message sent out very easily, so it reflects your personality and vibe. You can also create an entire string of messages which will be sent to a lead after they register.
SMS response rates are far higher than that of emails and for some leads, the preferred way of communicating with you will be through SMS. Automated SMS messages help you cut through the clutter and start building a relationship based on trust.
Any lead that registers on your website receives bespoke listings to their email, based on the search criteria entered. A continuous flow of listings is keeping your personal brand always top of mind in the lead's head. So, when they are ready to buy, you'll be one of their top choices.
Initially, this info is populated automatically within the CRM. Later on, you can update it at any time should the lead's criteria for home search change at any moment. Listings will continue to be sent to your leads unless they decide to unsubscribe. It's also easy to change the frequency in which your lead receives the listings emails.
